Iced Sencha is produced by blending (“gogumi”) the tea in such a way that the taste of the tea is optimised for cold brewing. The higher the water temperature when brewing the tea, the more drastically will bitterness and astringency overpower the sweetness and deliciousness (umami) of the tea. Cold brewing reduces the release of bitterness and astringency, but when brewn with a regular sencha, the tea may not turn out very tasty because also a raw greenish smell may be extracted, which damages the entire tasting balance. Iced Sencha is a limited edition seasonal tea, produced by using our unique blending and manufacturing methods in order to accomplish a proper balance of mellow deliciousness (umami), richness, oozing sweetness and modest bitterness/astringency by cold brewing.